Some 45 years ago, Barbara Spector Yeninas, a woman literally floating around in what was truly a man's world-ocean shipping-took a risk. Seeking a short-term step on her career path from maritime journalist, she established BSY Associates Inc., a woman-owned public relations agency at a time when females were rarely seen on the waterfront.
BSYA started as a PR and advertising agency, quickly expanding into industry event planning, association management, crisis communications and design. Today, BSYA embraces the disciplines of branding and integrated marketing communications to deliver business results that continue to exceed expectations for clients throughout the world.
An award-winning enterprise, BSY Associates Inc. is reportedly the agency with the longest continuous global history of covering what is now called logistics, world trade and transportation and a legacy of longevity with a stellar list of clients.